What is The Brande Foundation? What is Life Coaching? Testimonials
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The Brande Foundation
The Brande Foundation

Muhammad Yunus
FOUNDER, GRAMEEN BANK, BANGLADESH


Please tell us about your organization.
My name is Muhammad Yunus. I am with the Grameen Bank in Bangladesh. And, right now I am in my office in Bangladesh.

Grameen Bank is a bank for the poor people in Bangladesh. It started in 1976 in one village, trying to give money to extremely poor people. The banks told them they weren’t credit-worthy. So, I wanted to do some experimentation to see if this were true. I did. And, it worked. They did pay it back. We expanded it, and in 1983, we became a formal bank and kept on expanding ourselves. Today we have 2.4 million borrowers in Bangladesh, and 95% of our borrowers are women. This is the type of work I do.



What is your function with your present employer?
My work involves organizing it and setting it up, and continuously trying to find out how to see how it will work better. We have 12,000 staff and 1,149 branches. So, it’s a big organization. The work I do is typical of a chief executive of any organization.



When and how did you first become aware of Life Coaching?
I met Dave Ellis way back. I didn’t know what he did. He came as a RESULTS volunteer to Bangladesh. He attended one of our international dialog programs. A dialog program is one that we conduct each year, several times, where people come to understand the kind of work that we do. And, RESULTS is an organization that is very interested in our work, because we have a common goal to help poor people. Dave took an interest in our work.

This was a group of RESULTS volunteers from all over the USA and from other countries as well. They came to Bangladesh to see what Grameen Bank does and lived in the villages with the poor people to see their day-to-day life and see the kinds of problems they face and the kinds of things they do for themselves and how Grameen Bank is useful. So, in that group, about five years back, Dave was one of the volunteers who came. That was our first meeting. And, at that time, I didn’t know what crazy thing he does. Later on he told me, when I met him many times later, what he does, and I thought it was a funny thing to doÑlife coaching. It didn’t make any sense to me. But, he explained it to me. I thought it was still a funny thing. How can you help other people unless people cannot do things for themselves?

But, he agreed to that. He said, “I don’t help anybody. People help themselves. I just facilitate their own thinking. That’s all.” And, he said, “Why don’t you try it?” I said, “Okay, I’ll try it.” So, he agreed to do that for me . And, since I live in Bangladesh, he would call me on the phone, and we would spend a couple of hours on the phone talking about things.



The coach/client relationship in Life Coaching sometimes involves very open, candid, honest communication about very sensitive subjects. How comfortable are you with divulging confidential information to your coach?
Basically, my fear disappeared when I saw that he wasn’t trying to be an advisor to me. I can assure you he is not an advisor. He is kind of a background person. He never comes to the scene of your life. What I felt is you have capacity in yourself, but you never touch those buttons you have. And, he doesn’t know either. He just asks you questions, and gradually, you discover the dark corners of your capacities. And, that’s what Dave does.

He does it very efficiently, I can assure you. And then you feel different. You feel at least the problems you saw that you only had one light and only one side of the story, he helped to go around and light up another light on that problem. And, now, you see the problem is not a problem anymore. It’s solved.

So, he is not an advisor. He’s not telling you what to do. He is only getting you out of your very conventional, traditional way of doing things. So he brings out your own capacity or you discover your own capacity. You explore yourself. That’s what Dave does. And, he does it quite good.


If I were a close friend of yours contemplating Life Coaching, what would you say to me to convince me of it’s merits?
I felt funny about his job, but I agreed to try it out, and I can tell you, if you feel funny about it, just try it. Make your judgment after you try it out. If my friend asked me about what is life coaching and asked me if he should go through it, my answer is, “Try it. You may like it.”